Cognito Media Services — TV Mounting and Smart Home Installation Dallas-Fort Worth
Dallas home theater media room with vaulted ceiling and large screen

Dolby Atmos · 4K Laser · Custom Media Rooms

Home Theater Installation in Dallas, TX

Dolby Atmos surround sound, 4K laser projection, and dedicated cinema rooms — designed and installed end-to-end across Dallas, Highland Park, Southlake, and the rest of DFW.

469-970-6943Design my theater
5.0· 127 reviews
Licensed, bonded & insured
24-hour response
Family-owned since 2012

Why Cognito

Cinema sound. Living-room ease.

Dolby Atmos 7.2.4

In-ceiling height speakers, calibrated AVR, and tuned to your room dimensions — not factory defaults.

4K laser projection

Sony, JVC, and Epson laser projectors with 100"-150" acoustically transparent screens.

In-wall hidden speakers

Sonance, Klipsch, KEF, Triad — painted into the ceiling so the room reads as a living room, not a stereo store.

Acoustic treatment

Bass traps, first-reflection absorption, diffusion. The difference between hi-fi and a movie theater.

Seating + risers

Second-row riser construction, recliners from Salamander and Octane, and full sightline planning.

One app, one remote

Lights, shades, projector, audio, sources — all on one button. Apple Home, Google Home, or Home Assistant.

Scope

What is — and is not — included.

Included in every Dallas home theater build

  • Acoustic measurement and CAD room layout
  • AV rack design and equipment specification
  • In-ceiling and in-wall speaker installation
  • Projector and motorized screen mount
  • AVR / processor configuration with measurement mics
  • Source-device integration (AppleTV, Kaleidescape, gaming)
  • Single-remote or app control programming
  • 1-year workmanship warranty in writing

Not included (we will quote separately)

  • Construction work outside the AV scope (framing, drywall reno)
  • Riser carpentry beyond standard 6" platform
  • Custom millwork and lighted bar tops
  • New HVAC zoning for theater room
  • Equipment purchases (we recommend or supply at dealer pricing)
  • Furniture beyond installer-supplied seating
  • Permit fees if required by city
  • Sales tax (Texas, 8.25%)

Pricing

Three Dallas home theater tiers. Honest numbers.

Every project starts with a free design consultation. You see the equipment list, the labor estimate, and three tiered options before you sign anything.

Living-room surround

$899-$2,500

5.1 in-ceiling speakers, AVR + soundbar setup, full calibration. 1 day install.

Dedicated media room

$8,500-$18,000

7.2.4 Atmos, 4K laser projector, acoustic panels, motorized screen, riser seating.

Reference cinema

$25,000-$75,000+

JBL Synthesis or McIntosh reference, dual subs, fiber-optic star ceiling, full Lutron Caseta lighting and whole-home control.

What can move the price up

Larger screen sizes (130"+), reference-grade processors, dual or quad subwoofers, custom acoustic fabric walls, dedicated electrical circuit, lighting and shade automation, and high-end seating beyond standard recliners.

Process

Four steps, one finished theater.

01

Free design call

Tell us your room, your budget, your favorite movies. We reply within 24 hours with three concepts.

02

Site survey + CAD

On-site acoustic measurement, equipment list, written quote, and a CAD render of the finished room.

03

Build + calibrate

Speakers, projector, electronics, treatment. Tuned with measurement microphones — not the AVR auto-setup.

04

1-year support

Free remote support and one in-person tune-up at 6 months. Anything fails in 12 months — we come back.

Recent work

Real Dallas theaters. Real rooms.

Vaulted-ceiling Dallas media room with large screen and surround sound
Custom built-in entertainment center with surround sound in Highland Park
Home theater speaker installation in progress in a Dallas media room
AV rack and surround sound wiring for a Frisco home theater
Cognito technician installing home theater equipment in Dallas
Living-room surround sound with Samsung TV in Dallas TX

What Dallas says

5.0 stars. 127 reviews. Real DFW homes.

“DeMarkuss showed up on time, mounted our 75-inch Samsung above the fireplace, and hid every single wire behind the wall. It looks like the TV grew out of the wall. My wife won't stop showing people.”

James R. — Dallas

“Had another company come out first. They took one look at our stone fireplace and said they couldn't do it. Cognito drilled into the stone, ran the cables, and the result is flawless. Should have called them first.”

Michelle T. — Highland Park

“We had 6 TVs mounted, a full Sonos system installed, Ring cameras on every corner, and a smart lock on every door. One crew. One day. Everything works from one app.”

David K. — Frisco

Service area

Home theater installation across DFW.

DallasPlanoFriscoMcKinneyHighland ParkSouthlakeRichardsonDowntown Dallas

Also serving: Fort Worth, Allen, Colleyville, University Park, Arlington, Irving, Prosper, Celina, Flower Mound, Rockwall, Denton, Uptown, Lakewood, Bishop Arts, Preston Hollow, Oak Lawn.

Support

Frequently asked questions.

A surround sound system installed in an existing living room starts around $899 (5.1 in-ceiling speakers, AVR setup, calibration). A dedicated media room with Dolby Atmos 7.2.4, 4K laser projector, acoustic treatment, and seating runs $8,500 to $35,000+ depending on screen size and room size. We give you three tiered options up front so you can choose the one that fits your budget.
Yes — Dolby Atmos is our default for any media room build. We install in-ceiling height speakers, calibrate the AVR with measurement microphones, and tune for your specific room dimensions. Most Dallas builds are 7.2.4 or 5.2.4. Demo rooms available in Plano and Highland Park on request.
Absolutely. The most common Dallas project is converting a bonus room, basement, or formal dining room into a dedicated media room. We handle acoustic panels, blackout treatments, riser construction (for second-row seating), AV rack design, equipment selection, and full calibration. Build time is typically 2 to 4 weeks.
For rooms with controlled lighting (no direct sun, dark walls), a 4K laser projector with a 120" to 150" screen delivers the cinema feel for less than a same-size OLED. For multipurpose rooms with windows, a 98" Samsung or Sony TV is brighter and looks better in daylight. We will look at your room and recommend honestly.
Both. We are authorized dealers for Sony, Samsung, JBL Synthesis, Klipsch, Sonos, McIntosh, Marantz, Denon, and others — so you get pricing comparable to online without the warranty headaches. If you already bought your gear, we will install it. No markup games.
Acoustic measurement, room design and AV rack drawings, in-ceiling speaker installation, projector or TV mount, AVR / processor configuration, room calibration with measurement microphones, lighting and shade integration (Lutron Caseta or Philips Hue), seating layout, and full programming on a single remote or app. Project management and clean-up included.
A retrofit surround sound install in an existing living room is 1 to 2 days. A new dedicated media room build is 2 to 4 weeks depending on construction (drywall, riser, electrical, lighting). We give you a written schedule before we start.
Yes — in-wall and in-ceiling speakers are our default for media rooms because they keep the room visually clean and improve Atmos imaging. We use Sonance, Klipsch, KEF, and Triad. Painted to match your ceiling so they disappear.
Yes. We are a licensed low-voltage contractor in Texas, fully bonded, and carry general liability and workers comp. We pull permits where required. Working in your home, we are insured up to $2M.
Yes — we build media rooms across Dallas, Fort Worth, Plano, Frisco, McKinney, Highland Park, University Park, Southlake, Colleyville, Allen, Prosper, and the Park Cities. Most of our high-end builds are in Highland Park, Southlake, and Preston Hollow.

Free design

Design your Dallas home theater.

Send us your room dimensions, budget, and what you want to do in the room. We will reply within 24 hours with three tiered concepts and example builds.

469-970-6943 cognito.app@icloud.com

Request a free quote

Tell us about your project. We'll call within 24 hours with a custom number.

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Ready? Call 469-970-6943 or book a free quote.

Custom Dallas home theater design. 5.0 stars / 127 reviews.

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