Dolby Atmos · 4K Laser · Since 2012
Home theater installation Dallas.
Cinema, not compromise.
Home theater installation for DFW living rooms and dedicated media rooms, including displays, projection, receivers and surround sound.
Home theater installation in Dallas–Fort Worth: what’s included
Home theater installation for DFW living rooms and dedicated media rooms, including displays, projection, receivers and surround sound.
Cognito Media Services designs and installs home theaters across Dallas–Fort Worth, from a 5.1 surround setup at $549 to Dolby Atmos rooms from $999, with the TV mounted and wires concealed on the same visit. Family-owned since 2012, one in-house crew, 90-day workmanship guarantee. Cognito is the only Dallas–Fort Worth installer with its own iOS app: book in a minute, watch your technician drive to you, and ask the Install Advisor anything. Book and track this install in the Cognito iPhone app.
- Equipment and systems
- TVs, projectors, screens, receivers and surround speakers, including Dolby Atmos configurations when supported by the equipment and room.
- Installation scope
- Discuss screen and speaker placement, signal routing, receiver configuration and playback testing for the agreed system.
- Additional work and equipment
- Equipment, acoustic treatment, extra speaker runs, carpentry and room construction are not implied by a basic installation price.
- Assessment and installation process
- Share the room and equipment details; assess layout and cable access; approve the scope; install, configure and demonstrate the system.
- What determines price
- Speaker count, display or projection requirements, wiring access and supplied equipment determine the quote.
For a Dallas–Fort Worth assessment, share your location, equipment models and installation photos. Request a quote or booking or call 469-970-6943. Review itemized pricing, packages, service areas and installation photos.
We design, wire, calibrate, and program across Highland Park, Southlake, Plano, and the rest of DFW. Built by DeMarkuss Day, one in-house crew since 2012.
Three tiered concepts within 24 hours. No deposit to see them.
The best room in the house shouldn't look like an equipment rack.
Speakers in the ceiling. Wires in the wall. Everything on one button.
Why Cognito
Cinema sound. Living-room ease.
Dolby Atmos 7.2.4
In-ceiling height speakers, calibrated AVR, and tuned to your room dimensions, not factory defaults.
4K laser projection
Sony, JVC, and Epson laser projectors with 100"-150" acoustically transparent screens.
In-wall hidden speakers
Sonance, Klipsch, KEF, Triad, painted into the ceiling so the room reads as a living room, not a stereo store.
Acoustic treatment
Bass traps, first-reflection absorption, diffusion. The difference between hi-fi and a movie theater.
Seating + risers
Second-row riser construction, recliners from Salamander and Octane, and full sightline planning.
One app, one remote
Lights, shades, projector, audio, sources, all on one button. Apple Home, Google Home, or Home Assistant.
Recent work
Real Dallas theaters. Real rooms.
Dedicated cinema rooms, living-room surround, and outdoor media spaces across DFW.
Client experiences
What homeowners say.
“I cannot say enough good things about DeMarcus with Cognito Media Services! I had been dealing with an issue with my patio speaker system that my original installer could not figure out and basically told me there was nothing else he could do. DeMarcus came out on time, confident, professional, and ready to figure it out. He immediately made me feel like I had called the right person. His knowledge and skill level are top tier. He figured out the wiring issue and got everything working seamlessly when someone else had already given up on it. I was SO happy and excited to finally have my patio speakers working correctly! On top of knowing exactly what he was doing, his customer service was excellent. He was professional, knowledgeable, patient, and confident in his work. If you need speaker installation, audio/video installation, wiring, troubleshooting, or anything in that area, CALL DEMARCUS! Cognito Media Services will definitely be my first call from now on. 10/10 experience and highly recommended!”
Reviews from Google.
Every room is different. So is every quote.
Tell us the room and the budget. We'll show you what it can become, before you spend anything.
Design my theaterFree consultation · no deposit · reply within 24 hours
Pricing
Three Dallas home theater tiers. Honest numbers.
Every project starts with a free design consultation. You see the equipment list, the labor estimate, and three tiered options before you sign anything.
Living-room surround
$549-$2,500
5.1 in-ceiling speakers, AVR + soundbar setup, full calibration. 1 day install.
Dedicated media room
$8,500-$18,000
7.2.4 Atmos, 4K laser projector, acoustic panels, motorized screen, riser seating.
Reference cinema
$25,000-$75,000+
JBL Synthesis or McIntosh reference, dual subs, fiber-optic star ceiling, full Lutron Caseta lighting and whole-home control.
What can move the price up
Larger screen sizes (130"+), reference-grade processors, dual or quad subwoofers, custom acoustic fabric walls, dedicated electrical circuit, lighting and shade automation, and high-end seating beyond standard recliners.
Scope
What is, and is not, included.
Included in every Dallas home theater build
- Acoustic measurement and CAD room layout
- AV rack design and equipment specification
- In-ceiling and in-wall speaker installation
- Projector and motorized screen mount
- AVR / processor configuration with measurement mics
- Source-device integration (AppleTV, Kaleidescape, gaming)
- Single-remote or app control programming
- 90-day workmanship guarantee in writing
Not included (we will quote separately)
- Construction work outside the AV scope (framing, drywall reno)
- Riser carpentry beyond standard 6" platform
- Custom millwork and lighted bar tops
- New HVAC zoning for theater room
- Equipment purchases (we recommend or supply at dealer pricing)
- Furniture beyond installer-supplied seating
- Permit fees if required by city
- Sales tax (Texas, 8.25%)
Process
Four steps, one finished theater.
01
Free design call
Tell us your room, your budget, your favorite movies. We reply within 24 hours with three concepts.
02
Site survey + CAD
On-site acoustic measurement, equipment list, written quote, and a CAD render of the finished room.
03
Build + calibrate
Speakers, projector, electronics, treatment. Tuned with measurement microphones, not the AVR auto-setup.
04
90 day support
Free remote support and one in-person tune-up. Anything fails inside 90 days, we come back.
Service area
Home theater installation across DFW.
Also serving: Fort Worth, Allen, Colleyville, University Park, Arlington, Irving, Prosper, Celina, Flower Mound, Rockwall, Denton, Uptown, Lakewood, Bishop Arts, Preston Hollow, Oak Lawn.
Support
Frequently asked questions.
While we're there
Most theater builds don't stop at the theater.
Free design
Design your Dallas home theater.
Send us your room dimensions, budget, and what you want to do in the room. We will reply within 24 hours with three tiered concepts and example builds.
- No deposit and no site visit needed to see concepts
- Line-itemed equipment and labor, so you can compare quotes
- Straight answers on what your room can and cannot do
Tell us about the room. We'll tell you what it can do.
Custom Dallas home theater design, free consultation, no deposit.