Home theater installation Dallas.
Cinema, not compromise.
Dallas home theater installation built end-to-end, Dolby Atmos 7.2.4 surround, 4K laser projection, acoustic treatment, and dedicated cinema rooms.
We design, wire, calibrate, and program across Highland Park, Southlake, Plano, and the rest of DFW. Built by DeMarkuss Day, Texas-licensed low-voltage contractor since 2012.
Three tiered concepts within 24 hours. No deposit to see them.
The best room in the house shouldn't look like an equipment rack.
Speakers in the ceiling. Wires in the wall. Everything on one button.
Why Cognito
Cinema sound. Living-room ease.
Dolby Atmos 7.2.4
In-ceiling height speakers, calibrated AVR, and tuned to your room dimensions, not factory defaults.
4K laser projection
Sony, JVC, and Epson laser projectors with 100"-150" acoustically transparent screens.
In-wall hidden speakers
Sonance, Klipsch, KEF, Triad, painted into the ceiling so the room reads as a living room, not a stereo store.
Acoustic treatment
Bass traps, first-reflection absorption, diffusion. The difference between hi-fi and a movie theater.
Seating + risers
Second-row riser construction, recliners from Salamander and Octane, and full sightline planning.
One app, one remote
Lights, shades, projector, audio, sources, all on one button. Apple Home, Google Home, or Home Assistant.
Recent work
Real Dallas theaters. Real rooms.
Dedicated cinema rooms, living-room surround, and outdoor media spaces across DFW.
What Dallas says
5.0 stars across DFW.
Read every review on Google“So there is reason these guys have contracts with Dallas’ big stores, they are that good. Demarcus not only has the technology expertise, but also an aesthetic eye and the ability to pull all the measurements together. We are particular from working with designers and architects. We would use him again and recommend him to our friends.”
Michelle A.
Google review · July 2026
“He mounted our 83-inch TV, concealed and cleaned up all the wiring, and magically got our surround sound system and subwoofer working again after nearly 8 years. We were convinced we’d need to buy new equipment, but his expertise saved us hundreds of dollars. Professional, knowledgeable, and meticulous from start to finish. The result looks amazing and sounds even better.”
Cortney S.
Google review · June 2026
“Cognito Media did a fantastic job on a same day exterior speaker install for us. He answered our call quickly, provided a very reasonable quote, and was at our home a short while later to do the job. He cleaned everything up as though he had never been there. 10/10 recommend!”
Katie J.
Google review · May 2026
Every room is different. So is every quote.
Tell us the room and the budget. We'll show you what it can become, before you spend anything.
Design my theaterFree consultation · no deposit · reply within 24 hours
Pricing
Three Dallas home theater tiers. Honest numbers.
Every project starts with a free design consultation. You see the equipment list, the labor estimate, and three tiered options before you sign anything.
Living-room surround
$549-$2,500
5.1 in-ceiling speakers, AVR + soundbar setup, full calibration. 1 day install.
Dedicated media room
$8,500-$18,000
7.2.4 Atmos, 4K laser projector, acoustic panels, motorized screen, riser seating.
Reference cinema
$25,000-$75,000+
JBL Synthesis or McIntosh reference, dual subs, fiber-optic star ceiling, full Lutron Caseta lighting and whole-home control.
What can move the price up
Larger screen sizes (130"+), reference-grade processors, dual or quad subwoofers, custom acoustic fabric walls, dedicated electrical circuit, lighting and shade automation, and high-end seating beyond standard recliners.
Scope
What is, and is not, included.
Included in every Dallas home theater build
- Acoustic measurement and CAD room layout
- AV rack design and equipment specification
- In-ceiling and in-wall speaker installation
- Projector and motorized screen mount
- AVR / processor configuration with measurement mics
- Source-device integration (AppleTV, Kaleidescape, gaming)
- Single-remote or app control programming
- 90 day workmanship guarantee in writing
Not included (we will quote separately)
- Construction work outside the AV scope (framing, drywall reno)
- Riser carpentry beyond standard 6" platform
- Custom millwork and lighted bar tops
- New HVAC zoning for theater room
- Equipment purchases (we recommend or supply at dealer pricing)
- Furniture beyond installer-supplied seating
- Permit fees if required by city
- Sales tax (Texas, 8.25%)
Process
Four steps, one finished theater.
01
Free design call
Tell us your room, your budget, your favorite movies. We reply within 24 hours with three concepts.
02
Site survey + CAD
On-site acoustic measurement, equipment list, written quote, and a CAD render of the finished room.
03
Build + calibrate
Speakers, projector, electronics, treatment. Tuned with measurement microphones, not the AVR auto-setup.
04
90 day support
Free remote support and one in-person tune-up. Anything fails inside 90 days, we come back.
Service area
Home theater installation across DFW.
Also serving: Fort Worth, Allen, Colleyville, University Park, Arlington, Irving, Prosper, Celina, Flower Mound, Rockwall, Denton, Uptown, Lakewood, Bishop Arts, Preston Hollow, Oak Lawn.
Support
Frequently asked questions.
While we're there
Most theater builds don't stop at the theater.
Free design
Design your Dallas home theater.
Send us your room dimensions, budget, and what you want to do in the room. We will reply within 24 hours with three tiered concepts and example builds.
- No deposit and no site visit needed to see concepts
- Line-itemed equipment and labor, so you can compare quotes
- Straight answers on what your room can and cannot do
Tell us about the room. We'll tell you what it can do.
Custom Dallas home theater design, free consultation, no deposit.