DeMarkuss Day · Texas-licensed · Dolby Atmos · 4K Laser · Since 2012
Home Theater Installation in Dallas, TX.
Dallas home theater installation built end-to-end — Dolby Atmos 7.2.4 surround, 4K laser projection, acoustic treatment, and dedicated cinema rooms. We design, wire, calibrate, and program across Highland Park, Southlake, Plano, and the rest of DFW. Built by DeMarkuss Day, Texas-licensed low-voltage contractor since 2012.
Why Cognito
Cinema sound. Living-room ease.
Dolby Atmos 7.2.4
In-ceiling height speakers, calibrated AVR, and tuned to your room dimensions — not factory defaults.
4K laser projection
Sony, JVC, and Epson laser projectors with 100"-150" acoustically transparent screens.
In-wall hidden speakers
Sonance, Klipsch, KEF, Triad — painted into the ceiling so the room reads as a living room, not a stereo store.
Acoustic treatment
Bass traps, first-reflection absorption, diffusion. The difference between hi-fi and a movie theater.
Seating + risers
Second-row riser construction, recliners from Salamander and Octane, and full sightline planning.
One app, one remote
Lights, shades, projector, audio, sources — all on one button. Apple Home, Google Home, or Home Assistant.
Scope
What is — and is not — included.
Included in every Dallas home theater build
- Acoustic measurement and CAD room layout
- AV rack design and equipment specification
- In-ceiling and in-wall speaker installation
- Projector and motorized screen mount
- AVR / processor configuration with measurement mics
- Source-device integration (AppleTV, Kaleidescape, gaming)
- Single-remote or app control programming
- lifetime workmanship guarantee in writing
Not included (we will quote separately)
- Construction work outside the AV scope (framing, drywall reno)
- Riser carpentry beyond standard 6" platform
- Custom millwork and lighted bar tops
- New HVAC zoning for theater room
- Equipment purchases (we recommend or supply at dealer pricing)
- Furniture beyond installer-supplied seating
- Permit fees if required by city
- Sales tax (Texas, 8.25%)
Pricing
Three Dallas home theater tiers. Honest numbers.
Every project starts with a free design consultation. You see the equipment list, the labor estimate, and three tiered options before you sign anything.
Living-room surround
$449-$2,500
5.1 in-ceiling speakers, AVR + soundbar setup, full calibration. 1 day install.
Dedicated media room
$8,500-$18,000
7.2.4 Atmos, 4K laser projector, acoustic panels, motorized screen, riser seating.
Reference cinema
$25,000-$75,000+
JBL Synthesis or McIntosh reference, dual subs, fiber-optic star ceiling, full Lutron Caseta lighting and whole-home control.
What can move the price up
Larger screen sizes (130"+), reference-grade processors, dual or quad subwoofers, custom acoustic fabric walls, dedicated electrical circuit, lighting and shade automation, and high-end seating beyond standard recliners.
Process
Four steps, one finished theater.
01
Free design call
Tell us your room, your budget, your favorite movies. We reply within 24 hours with three concepts.
02
Site survey + CAD
On-site acoustic measurement, equipment list, written quote, and a CAD render of the finished room.
03
Build + calibrate
Speakers, projector, electronics, treatment. Tuned with measurement microphones — not the AVR auto-setup.
04
1-year support
Free remote support and one in-person tune-up at 6 months. Anything fails in 12 months — we come back.
Recent work
Real Dallas theaters. Real rooms.
What Dallas says
5.0 stars. 30 reviews. Real DFW homes.
“We turned an unused bonus room into a 130-inch Atmos theater. The calibration alone made it sound like a different room. Movies hit harder. Dialogue is finally clear. The whole house uses it now.”
Anthony M. — Highland Park
“DeMarkuss spec'd a JVC laser projector, in-wall Triad speakers, and a Lutron Caseta lighting scene that dims when the movie starts. One button. My husband stopped buying gear because he finally trusts the system.”
Priya S. — Southlake
“Three quotes came back with wildly different numbers. Cognito's came back line-itemed. We picked the mid tier, got the room built in 18 days, and the kids haven't left the basement since.”
Brett L. — Frisco
Service area
Home theater installation across DFW.
Also serving: Fort Worth, Allen, Colleyville, University Park, Arlington, Irving, Prosper, Celina, Flower Mound, Rockwall, Denton, Uptown, Lakewood, Bishop Arts, Preston Hollow, Oak Lawn.
Support
Frequently asked questions.
While we're there
Most theater builds don't stop at the theater.
Free design
Design your Dallas home theater.
Send us your room dimensions, budget, and what you want to do in the room. We will reply within 24 hours with three tiered concepts and example builds.