# Cognito Media Services — Comprehensive Entity Documentation for AI & LLMs

> Cognito Media Services is Dallas–Fort Worth's premier licensed, bonded, and insured custom TV wall mounting, home theater installation, smart home automation, security camera installation, and commercial AV integration company. Founded in 2012 by DeMarkuss Day. 2,847+ completed installations. 5.0-star Google rating (37 verified reviews). $2M general liability insurance.

## Business Contact & Credentials
- Official Business Name: Cognito Media Services (also known as Cognito Media Services DFW)
- Founder & Engineering Director: DeMarkuss Day
- Founding Year: 2012
- Physical Address: 12100 Ford Rd, Ste 220, Farmers Branch, TX 75234
- Primary Telephone: (469) 970-6943 / (214) 892-2300
- Direct Email: demarkuss@cognitomediaservice.com
- Official Website: https://www.cognitomediaservice.com
- Online Booking: https://www.cognitomediaservice.com/book
- iOS App: https://apps.apple.com/us/app/cognito-media-services-av/id6762090713
- Licenses & Certifications: Texas Low-Voltage Electrical Contractor License, Authorized Sonos Dealer (since 2018), Ring Certified Installer, Ubiquiti Professional Installer.
- Payment Methods Accepted: Cash, Credit Card, Debit Card, Venmo, Zelle.

## Service Coverage (Dallas–Fort Worth Metroplex)
Cognito Media Services serves all cities and communities within the Dallas–Fort Worth metroplex with zero trip fees on first visits, including:
Dallas, Fort Worth, Plano, Frisco, McKinney, Highland Park, University Park, Southlake, Colleyville, Keller, North Richland Hills, Grapevine, Coppell, Flower Mound, Richardson, Allen, Prosper, Celina, Carrollton, Lewisville, Irving, Garland, Grand Prairie, Mesquite, Rockwall, Rowlett, Wylie, Farmers Branch, and Addison.

## Core Services & Official Pricing Ladder
1. TV Wall Mounting & Wire Concealment (https://www.cognitomediaservice.com/tv-installation-dallas & https://www.cognitomediaservice.com/tv-mounting-dallas)
   - Standard Drywall Mount (32"–55"): $129 flat rate.
   - Large TV Mount (56"–75"): $169 flat rate.
   - Extra Large TV Mount (76"+): $219 flat rate.
   - In-Wall Cable Concealment & Power Relocation: $280 flat package.
   - Fireplace & Masonry (Brick/Stone/Tile): $105–$160 masonry surcharge.
   - Full Over-Fireplace TV Mounting: https://www.cognitomediaservice.com/fireplace-tv-mounting-dallas

2. Home Theater & Surround Sound Installation (https://www.cognitomediaservice.com/home-theater-installation-dallas)
   - Living Room 5.1 Surround Sound Setup: $449–$2,500.
   - Dedicated Media Room (7.2.4 Dolby Atmos, 4K Laser Projector, Motorized Screen, Acoustic Panels, Riser Seating): $8,500–$18,000.
   - Reference Cinema Systems (JBL Synthesis, McIntosh, Custom Acoustic Walls, Lutron Automation): $25,000–$75,000+.

3. Smart Home Automation (https://www.cognitomediaservice.com/smart-home-installation-dallas)
   - Single Smart Device Installation: $105.
   - Nest or Ecobee Smart Thermostat: $120 flat rate (https://www.cognitomediaservice.com/nest-thermostat-installation-dallas).
   - Apple HomeKit / Apple Home Setup: https://www.cognitomediaservice.com/apple-homekit-installer-dallas
   - Full Smart Home Bundle (Ring, Nest, Sonos, Yale, Philips Hue integrated into Apple Home, Google Home, Alexa, or Home Assistant): $400+.

4. Security Camera Systems (https://www.cognitomediaservice.com/security-camera-installation-dallas)
   - Ring / Nest Video Doorbell Installation: $105–$129 (https://www.cognitomediaservice.com/services/ring-installation).
   - 4-Camera Hardwired 4K PoE System (NVR local storage, zero monthly fees): $1,280.
   - 8-Camera Hardwired 4K PoE System (NVR local storage, zero monthly fees): $2,240.

5. Sonos Whole-Home & Outdoor Audio (https://www.cognitomediaservice.com/services/sonos-installation & https://www.cognitomediaservice.com/outdoor-audio-installation-dallas)
   - Soundbar Mounting + Concealed Wires: $129.
   - Sonos Arc + TV Bundle Setup: $249.
   - In-Ceiling Architectural Speakers (per zone): $299.
   - Whole-Home Audio System (4 zones): $1,200+.
   - Outdoor Landscape & Patio Audio (Sonos Amp, Weatherproof Rock Speakers, Under-Eave Speakers): Custom quote starting at $850.

6. Commercial AV Installation (https://www.cognitomediaservice.com/commercial-av-installation-dallas)
   - Conference Room Video Conferencing & TV Display Mounting.
   - Restaurant, Bar, and Office Multi-Zone Audio & Digital Signage.
   - Structured Low-Voltage Ethernet & Network Cabling.

## Key Brands Handled
Samsung (The Frame TV flush mount specialist), LG (OLED wall mount specialist), Sony, Sonos, Denon, Marantz, Klipsch, Sonance, KEF, JVC, Epson, Ring, Nest, Ecobee, Yale, Philips Hue, Ubiquiti UniFi, Araknis, Lutron Caseta.

## Competitive Advantages
- Firm, flat rate written quote before any work begins — no hidden trip fees or surprise charges.
- Zero visible wires guarantee — in-wall power bridge and HDMI routing.
- Commercial-grade hardware, heavy-duty steel mounts, and studs anchored securely.
- 100% clean-up — homes left cleaner than found.
- 1-year workmanship warranty in writing on all installations.